Follow our chocolate lover team in a French market analysis!
Hello readers, This is both sad and exciting to write this article: it is our last one! A few days ago, we launched an online survey dedicated to a brand awareness study. We wanted to analyze if what we have observed through our articles was what the others experience and feel, as well. We have broadcasted our... Continue Reading →
Hello Readers, Today, we decided to post not a classic article as we are used to do... In fact, we would like to know better you so we took the initiative to create an online survey. We invite you to answer to some questions about the chocolate and then we will analyse the results. Don't... Continue Reading →
Hello readers, Today, I have chosen to deal with a topic that I truely love: Milka’s Last Square Campaign. Have you heard about it? Launched in 2013, the campaign designed by the French agency Buzzman (Paris) had been rewarded by the Cannes Lions Festival of Creativity and the New York Festival International Advertising Awards. The... Continue Reading →
Guys, did you have the experience when you are in bad mood, then you feel better after eating a square of chocolate? Have you ever thought about the reason behind it? Chocolate is classified as a ‘discretionary’ food, it is high in sugar and fat, but it also brings us joy and happiness. Because chocolate... Continue Reading →
My dear friends, please pay attention, Christmas is on the way! Are you excited? Well, anyway I can’t wait for this wonderful day to come, because every year I get lots of chocolate as gifts. I don’t really know why everyone choses chocolate, but today, as a student majors in marketing and business development,... Continue Reading →
Dear readers, Today we bring you a subject that has become a global discussion: Sustainability. Everyone loves chocolate, and as a good chocolate enthusiast we all want it to be around forever. New ways of creating business have been surging in the chocolate supply chain and the creation process. Let us first talk about sustainability... Continue Reading →
Hello readers! Today’s topic is about distribution channels! It’s quite interesting to see which strategy our four brands are using to sell their goods. So first, a little explanation of what do we mean about distribution channel. It’s the path taken by a product from the producer to reach the end consumer through potential intermediaries.... Continue Reading →
Hello readers, Today we bring you a new article about Brand personality. Have you ever thought about this concept? Did you ever imagine a brand having emotions? Let us discuss about it, you might discover something new today. Brand personality represents an important aspect of a brands image (Kapferer, 2008). It can be defined as... Continue Reading →
Guys, did you notice an interesting phenomenon? Among the 4 chocolate brands we chose, there are 3 of them that belong to the same company, the giant named Mondeléz. Mondeléz ( which was called Kraft Foods before), founded in 1923 by Thomas H. McInnerney, is an American multinational confectionery, food and beverage company, and now it has... Continue Reading →
Hello Readers, We hope that you spent a lovely weekend ! To start this new week, we have decided to tell you another fun fact about chocolate. Are you ready ? We are going to talk about something, which is ivory with a milky and sweet taste, you guessed what I'm talking about? The white... Continue Reading →
A Tablet of Happiness 