Hello everyone, welcome to our blog.
You may wonder what we are going to talk about…make an effort! “Tablet of happiness” you really don’t see?!
We are going to do a comparative analysis of four chocolate tablet brands on the french market: Cadbury, Milka, Côte D’Or and Lindt. Why did we choose this market? That is a very good question!
First introductions, we are five students from SKEMA Business School, that come from all over the world. Anouk and Mathilde from France, Tianming from China, Pratik from India and Joana from Portugal. Even though we come from different places we have a common passion, we are all chocoholics. This is why this blog is born. You can follow us for interesting facts about chocolate, the history of the brands, their strategies and more.
Stay tuned, see you soon!
The Chocolate Team
A Tablet of Happiness 