Follow our chocolate lover team in a French market analysis!
Hello readers, This is both sad and exciting to write this article: it is our last one! A few days ago, we launched an online survey dedicated to a brand awareness study. We wanted to analyze if what we have observed through our articles was what the others experience and feel, as well. We have broadcasted our... Continue Reading →
Guys, did you have the experience when you are in bad mood, then you feel better after eating a square of chocolate? Have you ever thought about the reason behind it? Chocolate is classified as a ‘discretionary’ food, it is high in sugar and fat, but it also brings us joy and happiness. Because chocolate... Continue Reading →
My dear friends, please pay attention, Christmas is on the way! Are you excited? Well, anyway I can’t wait for this wonderful day to come, because every year I get lots of chocolate as gifts. I don’t really know why everyone choses chocolate, but today, as a student majors in marketing and business development,... Continue Reading →
Dear readers, Today we bring you a subject that has become a global discussion: Sustainability. Everyone loves chocolate, and as a good chocolate enthusiast we all want it to be around forever. New ways of creating business have been surging in the chocolate supply chain and the creation process. Let us first talk about sustainability... Continue Reading →
Hello readers, Today we bring you a new article about Brand personality. Have you ever thought about this concept? Did you ever imagine a brand having emotions? Let us discuss about it, you might discover something new today. Brand personality represents an important aspect of a brands image (Kapferer, 2008). It can be defined as... Continue Reading →
As Anouk mentioned in a previous article, Lindt was born in 1845 in Zurich, and it is a legendary brand that survived the Second World War. Now, despite the numerous chocolate brands present in the market, Lindt still holds its place. We already explained what a SWOT analysis is, so I will start the breakdown... Continue Reading →
Hello everyone, Today’s article tackles the positioning in the market of the four brands we are auditing: Côte d’Or, Lindt, Cadbury and Milka. Positioning relates to the image the brand wants to pass to the public, the way they communicate about themselves and the strategy they adopt to achieve an objective. Consequently, it is important to present a... Continue Reading →
Lindt is one of best Swiss chocolate manufacturer and recognized as the leader in the premium chocolates. In this article, we are talking about the partnership with another brand to increase the awareness and distribution levels of chocolate products to the global market Lindt Partnership with Sprüngli has close ties with GHANA. One of the... Continue Reading →
Chocolates once considered a luxury are now more affordable because of popularity has grown so much so we can’t ignore the power of social media anymore. Many chocolate companies prefer to spend time perfecting their products on social media. They don’t see it as an important stream of revenue worth investing in. The main reason is Return on Investment that... Continue Reading →
Hello readers, today it’s about advertising on TV! First of all, I’m going to give you some interesting data about TV advertising. Do you know when was broadcasted the first TV ad in France? It was 50 years ago! There were 5 brand spots for Régilait, Bel, Boursin, Scheider and Virlux butter. Over time, the... Continue Reading →
A Tablet of Happiness 